Launched by Aviva, for every entry they will donate £1 to the Street to School Programme - a global initiative with the aim of reaching 500,000 children worldwide, helping them get off the streets and back into education.
A weekly prize of £1000 will also be awarded to the local hero that captures the hearts of visitors to the site and receives the most votes. One overall winner will be chosen by a celebrity judging panel for a prize worth £10,000.
Railway Children is the UK charity partner for the Street to School programme.
Railway Children is the only charity working across the UK with vulnerable children.
- 100,000 children under the age of sixteen run away from home every year in the UK
- 1 in 12 young runaways are hurt or harmed while they are away
- There are now only 5 refuge beds for runaway children in the whole of the UK
- 1 in 6 young runaways sleep rough
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