Kellogg’s Launch Scheme to Encourage More Children to Swim

Every year 200,000 children leave school unable to swim and to tackle the issue Kelloggs has teamed up with the Amateur Swimming Association to encourage more kids to learn to swim.

You can give your child swimming lessons and save future lives with our help.

Our ASA Awards Scheme aims to help children learn to swim and it plays an important role in the teaching of swimming in Britain. Millions of badges and certificates are awarded each year ranging from National Swim Awards which test swimmers on all strokes and aquatic sports, to toddlers swimming their first five metres.

The project endeavours to break down the barriers people have that prevent them from participating in swimming. Drowning is the third biggest cause of accidental death among children in England and 1 in 3 kids are leaving primary school not being able to swim. This is an astonishing 2 million children over the next 10 years.

John Glenn, Head of Youth & Community at ASA, said: “By not teaching children how to swim we are putting their lives in danger. There were 57 deaths from drowning in 2010 alone.”

It is important you get your child used to the water from a very young age so they don’t grow up with a fear of water. Swimming is the only sport that is a survival skill and it offers safety, fun and confidence.

Becky Adlington, Olympic swimming champion, leapt to the water when she was just three and a half years-old. Despite her mother blowing up her arm bands, she took a running jump into the pool without them and she has never looked back.

Our awareness campaign hopes to give every child the opportunity to learn how to swim. You can watch a video by clicking here that tells of a young eight-year-old boy called Matthew who never learnt how to swim but sadly drowned. Save your child’s life today and get involved. 

This is a sponsored post.